Freelance copywriter + creative strategist based (mostly) in Johannesburg.
I graduated Summa Cum Laude from AFDA with a BA in Film in 2014, then completed my BA Hons in Digital Art at Wits in 2015.
Following a brief and excruciating stint as a freelance animator, I moved (fled) into copywriting, where I worked at big global agencies, small local agencies, production houses, and corporates.
After almost a decade of HR telling me I can’t wear socks and slides to meetings, I went freelance. I now spend my time wearing inappropriate footwear and working with brands, business owners, agencies, and all-round good people on anything that requires words and ideas.
About
I’ve worked on brand positioning strategies, launched new products, won pitches, and brought consistency to chaotic content ecosystems. I’ve written brand manifestos, campaign headlines, scripts, websites, social posts, email funnels, app copy, radio ads, and probably a few things I’ve forgotten about entirely.
Work
Circling back, pivoting, tabling that for now, moving the needle, taking it offline, leveraging, aligning, streamlining, quick wins, slow wins, win-wins, and identifying both low-hanging and high-hanging fruit.
Skills
My former creative director asked me to MC his wedding which proves I’m not only reliable, but also surprisingly fun at formal events.
References
The Mark Awards 2025: Shortlist - LiveWell If You…
Bookmarks 2022: Finalist - Logitech Works Anywhere
Loeries 2020: Shortlist - Flexistore If It Doesn’t Fit
Loeries 2017: Bronze - KFC Burrito
Bookmarks 2017: Bronze - Vodacom NXT LVL
New Generation 2017: Silver - Vodacom NXT LVL