Freelance copywriter + creative strategist based (mostly) in Johannesburg.

I graduated Summa Cum Laude from AFDA with a BA in Film (Animation & Screenwriting) in 2014, then completed my BA Hons in Digital Art at Wits in 2015.

Following a brief and excruciating stint as a freelance animator, I moved into copywriting, where I worked at big global agencies, small local agencies, production houses, and corporates.

After seven years of HR telling me I can’t wear socks and slides to meetings, I went freelance. I now spend my time wearing inappropriate footwear and working with brands, businesses, and agencies on everything from product launches to ongoing content.