Sundays

To re-launch the specialist bicycle insurer, Sundays, into the United Kingdom with a focused and refreshed identity, I worked with them to create a brand story, develop their website content (website copy and ongoing weekly blogs), social media content, and a growth-focused social media strategy.

In less than 6 months, their Instagram following grew from under 200 followers to 800+ followers primarily through organic social media content, and traffic to their website via blog content grew by over 600% in the same period.

(Click the image to read the blog)

Sundays + Strava

Although Sundays had a long-standing partnership with the world’s most popular fitness-tracking app, Strava, through their Strava Perks program, these benefits weren’t being communicated to premium Strava subscribers.

To educate customers and convert them to the Strava Perks program, we created new website pages, blog content, social media content, and collaborative video content with YouTubers in the cycling world.

(Click the image to read the blog)

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