Right to Care: Me1st

 Right to Care, in partnership with Anova Health Institute, LGBT Health & Community Centre Durban, SHE, Free State Rainbow Seeds and Lifeline Northern Cape launched the Me1st movement to encourage the MSM (men who have sex with men) community to get tested for HIV, as they are disproportionately affected due to fear and stigmatisation.

The centrepiece of the campaign was a short film, supported by social media and live activations.

Agency & Production: FORT

DIRECTOR: Bongani Morgan

Creative Director: Auryn Hiscock

Art Director: Anika Vos

Script: Bongani Morgan, Auryn Hiscock, Diona Stevic Marinko

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