Logitech
The Logitech C&P range is the perfect companion for the modern on-the-go lifestyle - especially one in a post-pandemic world where people are constantly finding themselves working in unexpected ways. Who hasn’t taken a meeting while balancing their laptop on something that’s definitely-not-a-table?
To promote the range as the ultimate in go-anywhere tech, we created a social media campaign that captures the bright, playful energy of the brand to connect it to its audience of young professionals, hustlers, and creatives and their new ways of working.
The campaign generated 3.3 million impressions, 1.95 million video plays, and 108,000 post engagements in its first month.
Awards: Finalist - 2022 Bookmarks
Concept
I worked with the creative team to develop the campaign idea centred around the fact that Logitech tools can work anywhere.
Copywriting
I wrote the campaign copy across digital assets, developing headlines, social messaging, and supporting content.
Agency: So Interactive
Executive Creative Director: Darren Mansour
Account Management: Jade Fick
Creative Director: Hanneke Bentz
Art Director: Claire Bruining
Copywriter: Diona Stevic Marinko
Designer: Kyle Light, Natasha Coetzer